How to Master Facebook Marketing for Business


Facebook  is a medium to connect people to your business and ads help in bringing in recognition for your business. All companies differ from one another, lots of features, and settings to customize the page specific to your organization. To meet your business goals the Facebook family has discovered and developed many apps and services.

Building Awareness: You should promote your business in places where people search new things. Ads on Facebook related to your brand will inform people about your business. With the help of Facebook and Instagram, you can share and explore the different avenues of marketing available for your business. If you hire professionals to prepare engaging ads, people will automatically react to your ads on Facebook and start telling others about your business.


Building up a Facebook page is one of the best decisions you can make for your business. It is true that 60 million businesses all around the world are already marketing on Facebook by means of setting up a business page. A crucial step in FB marketing is boosting posts along with advertisements. But prior to that, we should go through the set up process.

Creating a Business Profile on Facebook

If you are eager to establish your business you need to establish your presence on all the major social media networks and creating an FB business profile is one of the important steps forward. You need to create a page so that more and more people come to know about your business. FB Business Pages are almost similar to personal profile pages, but business pages show specific and more focused information about your business organization.

Adding a Profile Picture

Once your Facebook page has been created, adding an identity to your page is important and this can be done by adding a profile picture. This will serve as the main visual perception. Your profile picture is the first impression which will create a vision for your business and brand amongst your targeted customers.

Adding a Cover Photo:

Next step suggested for you is to add a cover photo. Your cover photo should be expressive and based on certain mission statements and offerings. There should also be a tagline somewhere on the cover photo. The idea of adding a good tagline is to promote your brand with a specific theme. and highlighting a good theme can help people remember your page.

Creating a Username for Your Page

The last step is to create a Username for Your Facebook Page. Your username will be easily seen in your Vanity URL to help people easily discover your Page. Your username should be unique and something which has not been used by any other business organization.



While setting your Facebook options customize your notifications to receive alerts for activities on your Facebook Page. Set up an alert tone for every activity you receive on your page.

After the completion of all the above points, there is an important step you should take before you publish your page out to the world. Facebook Personal Profiles are different from Facebook Business Profiles in some subtle ways. The main drawback of this is multiple people from other business companies can edit and post from your page. Now here is where Page Roles comes in as you need to decide who has the power of editing access from your business pages. Following are a few options for Page roles:

  • Admin: they can manage publish and send messages, delete, comment, create ads and see which admin is publishing posts and allocates Page Roles. He has all the same permissions as the creator of the page.
  • Editors: they can’t allocate Page roles to other people.
  • Moderators: they can’t publish but can access features to create ads, send messages, and delete messages.
  • Advertiser: they can view insights and can create ads.
  • Analysts: they have the power to see which admin has published a specific post, view insights but don’t have the power to publish.
  • Live Contributor: he can go live to the Facebook Page through his mobile, but cannot view insights, create ads or operate other publishing tools.

Facebook Page Likes

Of course, every business organization will want their business page to be a successful one.

Firstly your focus should be on launching new products, driving sales, building awareness or collecting leads. Apart from these, you still need likes for your page.

A “LIKE” works like a mirror and expresses the views they are expecting to see from your business. Here are some methods to get Facebook Page Likes to grow demand in the near future. If you expect a good Facebook marketing you will need likes to boost your sales.

Creating a Facebook Marketing

Now that you have an idea as to how you can set up a Facebook Marketing Page, to know what and when to post is the real challenge of Facebook Advertising. A complete understanding of your audience is the first thing needed to build a successful Facebook marketing.

A Facebook business page is the best spot to develop the identity of your brand and show your Business personality. It is a marketing tool for business companies. It offers its own way of advertising with Facebook ads appearing in the side slides of Facebook sites.

This helps you in interacting with your users and your brand and growing your business internationally with Facebook.

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Author: Susan MillerSusan is an accomplished graphics designer, published author, and writer with 2 different publishing companies, & over 5yrs of experience. She is Elevatie's online content manager and graphics designer.
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