4 Guidelines for Influencing How Customers Review Your Brand

There are no better ways to bolster a business or service providers’ confidence than getting feedbacks from satisfied customers. Although, according to recent developments, the reliability of these online reviews has been questioned and this is owing to the fact that, some businesses and service providers stuff their review boxes with favorable reviews only.

The fact is, 68% of consumers trust reviews more when they see both good and bad scores

Another flaw in the system is when competitor businesses or service providers go ahead and post negative reviews, a situation which must be tamed by the review host site so as to give some credibility to the site’s reviews. Also, the issue of difficulty in verifying if a customer has actually utilized the product they are reviewing because only a few sites take extra measures to ensure that only their customers can post product reviews online.

You would, therefore, agree with me that it is imperative for a business or service provider to have a good understanding of reviews. Because according to research, 92% of consumers now read online reviews – this is a huge percent. They search for a good online product by looking at the reviews of other customers to determine if the product was actually any good before they can go ahead to purchase.

Ultimately, these reviews, therefore, help in influencing the intending customer’s decision on whether they should purchase the product or not. This just simply shows how crucial it is for businesses and service providers to value their customers’ reviews basically because it helps them to know how customers rate their products and services.

Having understood the usefulness of customer reviews, here are 4  effective guidelines for influencing how customers review your brand.

1. Accepting your flaws.

I agree with Kelly Brook in her famous remark “What I am is how I came out. No one’s perfect and you just have to accept your flaws and learn to love yourself.” attaining perfection is almost impossible as it’s a work in progress. So, instead of busting up in fury when you see bad reviews, I would rather suggest you accept and learn from your flaws.

Also, surveying your customers at the end of each deal to gauge their level of satisfaction on a scale of 0 to 10 will help in identifying your flaws and improving your online reputation as learn from them.

2. Make accessible, a comprehensive record of your business.

Customer experience is increasingly becoming more important than ever as a good number of consumers are opting out and trying a different brand just for a feel of it. This is because they value customer experience more than price and product and see it as a major brand differentiator. It’s important to make sure that, no matter where and how they search, people can see what sets your business apart from others.

3. Establish easy ways for your customers to reach you.

The ability or inability of establishing contact between you and your customers can promote or destroy your business reputation. Here lies the key to influencing how customers review your brand, according to stats 100% of customers who make over $150,000 annually claim to leave reviews when it comes to a poor customer service experience.

This customer service experience totally depends on how effective and efficient your communication was.

If a business resolves its issue quickly and efficiently, 95% of unhappy customers return to your business – This is the kind of good news we all want to hear.

Establishing a means of open communication can lead to a fantastic customer experience, so it is very advisable to organize your business website in such a way that customers could directly reach out with any concerns or questions. All forms of communication by customers should also be quickly attended to, either through any messaging platform, a call or customer review.

4. Don’t be relaxed.

You’ve not attained perfection, and even if you’re currently the best always remember that the online world is dynamic and moving fast. Don’t get too comfortable, continue to work hard on ways to set your business apart because any slight business mistake can mar a whole lot of good reviews or reputation which took years to build.


Keep promoting your business by encouraging, even more, referrals, and maintaining a consistent brand while you keep being in touch with your consumers.

Reputation Shielder is here to help you influence your customers review positively with these four tips.

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Request a demo to see how Reputation Shielder’s efficient, mobile process can help your business collect 15x more reviews than traditional platforms. This will, in turn, improve local SEO and ultimately boost revenues.


Author: Susan MillerSusan is an accomplished graphics designer, published author, and writer with 2 different publishing companies, & over 5yrs of experience. She is Elevatie's online content manager and graphics designer.
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