The Digital market has witnessed a tremendous increase in the use of social media channels such as email, search ads, SEO, display ads for business marketing. Most of the time business organizations tend to adopt the marketing tools listed neglecting the SMS marketing otherwise known as text messaging.
According to a research 350 billion Short message Service (SMS) are used per month because SMS is readily available on every mobile phone, while other media channels might face the challenges of internet connection and accessibility, SMS is also a compelling cell phone marketing tool especially for small business. SMS marketing allows you to have interpersonal communication with your customers through their mobile phones which they have all the time.
Here are some of the benefits of optimizing your business using SMS marketing.
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THE CHOICE TO OPT IN
SMS marketing requires user consent just like the electronic mail marketing. This means that your user will opt in to receive your messages about products or marketing deals. Signing up for SMS marketing means that your time will be managed effectively with an audience that already have an interest in your business by signing up.
Do not forget the fact that you have to build your SMS database from the web, email and other social media platform as well.
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SMS HAS A HIGH OPEN RATE
Mobile Squared in a research discovered that more than 90 percent of text messages are read within three minutes of being received making a difference when compared to email marketing which has an open response rate of 22 percent only.
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STRAIGHT TO THE POINT/PRIVACY
SMS marketing is structured in such a way that the messages sent are tailored to the customers need. Maybe your customers just want to get basic information about promotional sales or general discount messages. Also other customers might like to receive specific and detailed information like details of when their local pizzeria is offering free home service delivery, or knowing when there are slots available at their favorite barber’s shop. In this situation, further personal details are released.
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PROMPT COMMUNICATION
SMS message is almost a real time communication, it is fast like the speed of light with instant delivery when sent to your subscribers. According to a study, the average times for short message service is less than 7 seconds from the time it’s sent to the time it’s received.
Short message service is very swift.
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IT’S TIME EFFICIENT
One of the benefits of SMS marketing is in its time value. It helps business owners who is short on time to plan and deploy a promotion using SMS. Since SMS messages are generally just one or two sentences in length, sometimes including a website link will show more details about the product, service or promotion. Moreover, SMS messages can also be read at the consumer’s convenience, so they are not bulky as emails or answering a telephone call.
Finally, build customers’ loyalty. Show your customers that you care about their satisfaction. SMS marketing is a great tool to engage and build loyal customers. Remember, not every cell phone has the ability to connect to the internet, short message service is a sure way of reaching customers swiftly.
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