Build your brand


Building a brand is all about creating a reputation. It is about linking an idea of reliability, service, and courtesy to your brand name. This idea is what will enable your brand to remain popular for years to come.

Once you have started your company, the first job is to get clients. Whether you are offering a service or a product, it is important that you begin on an amicable note with all of your first clients. Remember that the best advertisement comes from word-of-mouth, and these first clients will help you reach out to more people and build loyalty.

Then you need to assess the type of brand you want to be. It is imperative that you conceptualize a motto and a target consumer base for your company. The next step is to build a brand reputation in accordance with these targets. In order to truly connect with your targeted niche audience, it is necessary to advertise your brand properly. Once you have built a reputation, and you wish to expand your company, protecting your brand is necessary. A good management team is essential to achieve this.

At this juncture it is important that you understand that a brand name is not built in a day. It is a continuous process with many nuances that require constant attention and effort. A brand’s reputation is inevitably linked to how it chooses to advertise itself. This is where a brand ambassador comes in. A brand ambassador gives a face to your brand – one that the audience can recognize easily. It also allows you to establish a connection between your brand and a well-known personality, which in turn extends to your target audience.

The importance of having brand ambassadors cannot be underestimated, especially when you are looking to expand and build brand loyalty. Whomever you choose to make your brand’s ambassador will bring their public persona to your company, ensuring that the audience makes a specific connection between your brand and the ambassador’s own reasons for fame.

For example, if you want to build an idea of strength and reliability around your brand, then it would be advisable to find a brand ambassador whose feats in life echo these qualities – a famous sports icon of your country, for instance.

It is important to assess and understand your consumer base and their interests in order to determine your ideal brand ambassador. If you are a brand directed towards the younger generation, then a popular youth icon would work best. If you are geared towards small children, then a friendly fictional character could be considered. Essentially, you must choose your brand icon according to what you wish your brand to be perceived as.

When it comes to protecting your brand and its reputation that you have worked hard to build, a reliable, relatable brand ambassador will help you immensely. Aim for something that is timeless in its reliability – which need not be too complex a character – and you will find yourself an iron-clad method to ensure the continuation of your brand for years to come.


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Author: Susan MillerSusan is an accomplished graphics designer, published author, and writer with 2 different publishing companies, & over 5yrs of experience. She is Elevatie's online content manager and graphics designer.
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